Allen West “If you took the time to read this entire post, congratulations!”

Written by Allen West

I’ve often pondered the question, “are Americans deep thinkers or just soundbite grabbers?” We now have quantitative proof.

As reported by Chris Cillizza in the Washington Post, a new study by the Media Insight Project, an initiative of the AP-NORC Center for Public Affairs Research and the American Press Institute confirms the existence of the “low information voter.”

According to the study, 41 percent of Americans report that they watched, read, or heard any in-depth news stories, beyond the headlines, in the prior week.

Chart courtesty of American Press Institute

However this means around 60 percent (six in 10) acknowledge they’ve done nothing more than read news headlines in the past week. Are you part of the 60 percent? Will you admit to being a low information voter? I do sometimes read comments posted to certain stories and realize some commenting have never read the entire piece — or at least lack basic skills in comprehension.

So back to my opening question, are we no longer a society of deep thinkers? Evidently politicians and the media think not and steer the American public towards simple, not complex issues. After all, simple messaging like “Hope and Change” and “Forward” was effective – twice. We’ve become a bumper sticker society.





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