The suspicions that Google’s search manipulation can and does have an impact on elections. Undecided voters can be lead to change their opinions of a candidate. The American Institute for Behavioral Research and Technology has conducted the research that confirms the suspicions. Depending on your demographic, the shift in opinions can be phenomenal. The danger here is all weighted against the conservative candidates. Google is a left supporting social media giant who is already guilty of shutting down conservative sites. Here are the shocking details.
As Written and Reported By Allum Bokhari for Breitbart:
By inserting negative search suggestions under the name of a candidate, search engines like Google can shift the opinions of undecided voters by up to 43.4 percent, according to new research by a team at the American Institute for Behavioral Research and Technology and reported exclusively by Breitbart News.
The lead author of the study, Dr. Robert Epstein, has previously conducted research into what he calls the Search Engine Manipulation Effect (SEME). This research showed that the manipulation of results pages in search engines can shift the voting preferences of undecideds by anywhere between 20 and 80 percent, depending on the demographic.
His latest research looks at how search engines can affect voters by suggesting negative or positive search terms when a political candidate’s name is entered into the search bar. Dr. Epstein’s research found that when negative search terms are suggested for a candidate, it can have a dramatic effect on voter opinion.
From the study:
The voting preferences of participants who saw no search suggestions shifted toward the favored candidate by 37.1%. The voting preferences of participants in the search suggestion groups who saw only positive search suggestions shifted similarly…
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