CEO Howard Schultz of coffee giant Starbucks is stepping down. The very first question that comes to mind is WHY? Does it have anything to do with the consumer backlash he received for touting his liberal viewpoints into the coffee business? Starbucks is supposedly stable and on a sound footing. So why is he giving up his position?
As Written by Janet I. Tu for the Seattle Times:
Howard Schultz, as visible a symbol of the coffee giant as the green-and-white mermaid, is stepping away from the CEO post after shaping Starbucks into a global consumer giant. He’ll still play a part in the company’s future — but for how long?
On April 2, 63-year-old CEO Howard Schultz is stepping down from his second stint at the helm of the company he built into a global empire. The first time he left, an overexpanding Starbucks crashed into a sharp recession, and he returned to put the company back on the rails.
This time, he leaves the CEO position as questions again loom about Starbucks’ growth prospects — and about his own future as an advocate for social causes and, perhaps, a political candidate.
He’s turning over to his successor a company on stable footing, with a digital strategy that has made Starbucks a leader among brick-and-mortar retailers.
And he’s leaving a legacy of a company that strives to take care of its employees while taking on a range of social issues from ….
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